Automobile Design

Styling DNA

The car design become more and more important, it is an innovative product and likewise challenging. Car design is classified between a technology-driven product and user driven product. The style of a car plays a big role in the visual appearance. It exudes aesthetics and considers conceptual design. Furthermore aesthetics describe: judgment, attitude, understanding, emotion and value. It’s common in car design that the visual appealing is the reference and recognition to brand and identity.